When it comes to marketing in the modern day and age, just about everyone is aware of the fact that having an online presence is no longer an optional proposition. Our present world we live in is one in which someone from Nebraska can offer a product online and a minute later someone from Australia can buy it and have it shipped to their door. The world really is our oyster if we have an online store.
At the same time, simply being online does not guarantee that those who are looking for what you have to offer are going to find you and not your competition. There is no guarantee that people will accidentally bump into a website address and click on it to find what you are up to. You need a marketing strategy.
Consider this example. Imagine you are driving down the interstate highway somewher